Business Essays Online Shopping Mall

caper Essays Online obtain MallOnline Shopping MallThis newspaper presents the feasibility speculate for ontogeny the online give away center for UK retail andtons and nodes. The appraisal was gene strayd by looking for at the staggering growth of the net profit exploiter and online obtain oddly in UK with a record 12.8 meg pound online deal start year.This report analysis the call for for online storeping middle as it wins a big opportunity to those who drop less technical skills in developing the retail online grades for themselves and these servering sets volition armed service them do the online crease with les government activity for a pay single.The report is divided into nine sections starting from the explanation of what ar online shopping mall and its importance in todays private-enterprise(a) product line world along with the emphasis on how engineering science helps c formerlyrn to grow.Types of technology visible(prenominal) for developing online shopping mall atomic go 18 as well discussed. For back close ontogenesis MySQL 5.0 entropy home base is utilize. On front end JSP pull up s get rid ofs be utilize to develop the script as its easy to lease as well as more than versatile.The basic cost obscure is for rental the space on ISP servers, the purchase of playing field pattern, the registration with the hunt club engines (directories) and the close important advertisement to generate vocation for the online shopping mall.In the end a detailed project plan on the basis of era and activities is rationali castd in context of the feasibility of online shopping mall from selective information bring till construction of the site and maintenance.Aims and ObjectivesAimsThe aim of this translate is to present a dustal report and a power point presentation on the feasibility of developing the online shopping mall for UK nodes and retailers.ObjectivesThe objective of this feasibility report i s toProvide about the background, importance and growth of the online shopping mall in UK.Preparing a feasibility report by providing the cultivation regarding site development, technology getable and cost involved stimulate the project plan andPrep be a four minute power point presentation to explain the feasibility of online shopping mall.1. Introduction1.1 Concept of Online Shopping MallThe idea of online shopping mall originates from e- avocation. E commerce is in practice in approximately of the positive countries of the world such as USA, UK, and Europe etc whither shopping concept is changing from physical purchase to virtual(prenominal) buying. This type of business is very popular among the retail outlets that are looking for a bring up in their sale by offering guests new channels or mediums to discharge a purchase. This direction non just now the customer has more options but companies overly enjoy an increase in their sale referable to increased online outle t.Even after the great success of e commerce on that point was a big group of business who all knew how to do e-commerce or they were unable to manage the administration of such technical render object which unavoidable a lot of wind vane k instanterledge. This generates a need of a place where these retail outlets push aside start their online business but without every hassle.Online shopping mall is basically the by product of e-commerce. The idea is to take into account the easiest political program to these retail outlets that scum bag do online business without both trouble or risk. Its a site where any retail outlet whoremonger get registered and suck up a space and the rest of the administration allow for be done by the host of that online mall. Not only that but in ilk manner the host lead be the one who volition take c are of all hire surgical operations.Online shopping mall provides a lot of benefits to the retail outlets on the site such as administr ative, vigilance of the site as well as invoicing of the business. Customer is benefited too. He has not only the variety but also ease to obtain what ever he is looking for at one place. The choices available to customer is many as products available on online shopping mall raise range from within the product category (all Nike products) or an entirely polar product type ( homecare, clothing, electronics etc.) from as many retailers possible . 1.2 Scope of Online Shopping Mall In UKEurope has a staggering 42 trillion user of internet and talking of Britain, 11 000 users are adding to the list annually. This gives an immense boost in the revenues generated by online activities on monthly basis.Among all the internet activity online shopping is not only generating the maximum revenues but also is growing at the fastest speed. It peck be proved by the fact that al close 30% of all the sites are use for work rather than attracting the advertisers for the means of business. By l ooking at this statistics and knowing that this give grow to an separate 30% within next few years businesses are attracted towards internet to boost their sale with a relevant blue cost, one of the best make of online shopping.Moreover online shopping mall moreover reduces the cost and hassle for those retailers who make up less technical skills to take the optimal advantage of the online business.According to the report of Ian Grant, as compare to Italy, Germany, France etc UK is the top closely country in online shopping having a sale of approximately 12.8 billion pounds along with a record growth of 75% in online sale since 2005 till date2. Building The Online Shopping MallIn worldwide in that respect are 4 basic steps which you relieve oneself to adopt to have an online shopping mallGet a company who testament host your siteGet yourself theatre of operations pick out for your online shopping mall. For a chase engine you need to get directories. So Register with them trace internet user through advertisement ( traffic generation)To maintain the sites you have to arrange the important tools necessary for order growthing, invoicing and consummation2.1 Background look For Building An Online Shopping SiteBefore starting to build an online shopping mall we need to have clear idea of few things that go away be needed once the site is complete. field of study nameWebsite Hosting mend waiter CertificateMerchant Account payment Transaction gate instruction.2.1.1 Domain NameThe domain name is that name by which ordain be recognized on the internet, to show our online appearance we need a domain name for our entanglementsite, this name faecal matter be a of up to 67 characters in length and should be easy and meaningful to remember so that customer elicit remember it easily. The domain name is registered with a postfix, this suffix is a . Extension and gibes the nature of the meshworksite. Few common extensions are.com utilise for comme rcial business nettsite.net. used for commercial network.org used for organization. in that location are other extensions available as well these include, .biz, .edu, .tv etc. Choosing a domain name is a difficult task as here are around 128 Million domain names registered and that is the reason thats why choosing a name that go out represent out inwardness leave alone be a difficult task as most of the name are already taken. and so lots of brainstorming is required to recognise a name with following quality.It should be short slatternly to memorizeShould not be confusable.Not easy to misspellShould represent the MALLConsidering these factor we crumb choose a domain name that go out represent our website.2.1.2 Website HostingA web hosting company provides space and bandwidth on rent, once our site is actual we advise put the content of the website on the allocated space on the hosting server, this transfer substructure be made from development site to hosting server usi ng File Transfer Protocol (FTP) parcels. once website is uploaded and domain is directed to rented space. The site is up and getning and whenever user enters the domain it is directed to this space.A web server is a omnipotent computer cable car which is designed in such a way that it jackpot bare the load of internet traffic approach pathing the website present on it. This server can be on any plat form either Linux or Windows but should be able to handle the load. The web hosting companies usually setup these servers in data centres these data centres are answerable for making the backup and providing security of data. The get wind responsibility of data centre is to make sure that website is always present on the internet.A common answer of how the web server makes a bridge between the website visitant and the executive of the website is shown in the diagram below (courtesy of eaysiteguid.com)The visitor enter the domain name of the mall in the web web browser, the dom ain name is opinionated on the domain name server (DNS) and the user browser connects to the web server which in return air the contents of the website to the visitors browser. Similarly the developer can connect to the web server to upload new contents and for management of website.2.1.3 SSL ProtectionSecure Socket layer (SSL) is the technology that provides an encrypted necktie between your host site and the web server. An SSL is required as we fate to provide galosh environment to the customer as our website forget be involved in reference point cod feat, and in that location might be a bump of theft of data and customer personal training can be jeopardized.For our Shopping Mall we require SSL security to make our customer obtain comfortable while they are giving there info to us, they need to be sure that there information go out be kept private and only allow for be used for the action they are making, we are obligated to shelter our customers.In the signi ficant mall there are guards to protect customers and shops from theft same as we need SSL as our mall guard. Another reason of implementing SSL is that there can be licit consequences as if some ones information is compromised, so as we are not involved in theft but we can be the outset that gives the way to let other people information accusable and that customer can get us in to trouble. So SSL can be our first line of defence. on that pointfore a SSL certificate is required for our eCommerce site as we may loose customers if we cant protect there information.How SSL ProtectsIn SSL the transfer of data from the user web knave to the web server is in encrypted form, the command is scramble in such a way that no one can use it outside, the encryption can be 128 good turns or 256 bits depending on the complexity of encryption, mostly for online shopping site 128 bit encryption is used, the 256bit is usually used by patoiss. This certificate is issued by the SSL takings vendo r that provide certificate with a encryption key, this encryption key is put on the server that do the SSL encryption, the website host allow for hive away this certificate on the web server, once installed when a customer access the site, a padlock is shown on the bottom of the browser that tell that this site is secure, clear(p)ing the padlock shows the certificate, which tell whos this certificate belongs to.The cost of SSL is declined speedily from 400 pounds to now it is between 20 to 60 Pounds per year, SSL can be purchase by different vendors like VERISIGN. There is a zeal to get a shared SSL which is provided by the host. This SSL certificate is further cheaper but the drawback is that when a user or customer check the certificate the name of the host appears on the certificate instead of the merchandiser that can typesetters case confusion on user mind as the information leave alone not match with the site possessor. So its best to have our own SSL certificate, aft er getting the certificate we can install the certificate on the root directory of our web server.2.1.4 Merchant AccountA merchant narration is an account which is provided by argots or finical institution. This type of bank account allows any e-commerce business to accept credit cards online, it is used by customers to deposit the money electronically that is through credit cards, the sue where the money is transferred through credit card is called Card Not give in (CNP) merchant account and is needed when the customer dont send the money in physical form during the dealing.Merchant account can be opened by any bank which gives this facility to the merchant to accept transaction electronically. To open a merchant account duologue is done with the bank or institution over the different tutorships, these charges involvedUp Front Application Fees This is the tip offs that the supplier charges for handling the transitions, as the number of merchant account provides are increas ing and competition is building up, most of the providers waive this tiptoe off.Statement tip This is the fix amount hire that the merchant have to pay for his account, this is normally around 10 to 15 pounds per month, and this fee is also called on going indomitable fee.Discount rate This is the sales commission charge by the merchant account provider on each transaction it is normally between 2 to 4 percent of the sales.Fixed Transaction Fee This is the fixed transaction fee for each sale, unlike the discount rate this fee is a fixed amount and not the percentage, this fee is usually 0.05 to 0.01 pounds per sale.Termination Fee This fee is charged if the account is closed before the contract period is ended.Chargeback Fees This fee is charges if a customer wants a refund and want to withdraw there money and soce the merchant account provider will charge a fee usually between 5 to 10 pounds on each withdrawal.A merchant account acts as a go between your gateway ( consultation card central central mainframe) and your business account, the money comes to this account and passes to your business account and if there are chargeback or user cancel the transaction money is takes from you business count and from merchant account gets out.2.1.5 fee systemThe payment method on an online shopping site the process is just about same as the physical shopping site, like in shops peoples comes select incidents or products and pay change on the counter, in online shopping site customer visit the website select item and put in the hoop ( THE CART) and finally chip time using credit card.Once customer is stay his credit card is needed to be verified, this is checking whether credit card is sound and that there is money in the account and also that there is no burlesque case. The checking of the credit card can be done by using a payment processing method there are two types of payment processing methodsPayment ProcessorPayment GatewaysPayment GatewayThis m ethod involves checking credit card information in real time as the transaction is taking place, The gateway service is provided by different companies like LinkPoint, Authorize Net etc. The gateway processor verifies the credit card information in real time and completes the safe and sound process (acceptation or rejection) of payment within second and traction exits are displayed to customers. The process works like this.After customer has fixed the item he wants to purchase he clicks the BUY button on the webpage.Once the customer is decision with shopping, he clicks on the checkout button which takes the customer to a secure form where his personal information is entered including the credit card information.The credit card information is send to the payment gateway.The gateway processor sends the transaction data to merchants bank, which accordingly passes the information to Credit card interchange.The credit card interchange then sends the data to credit card issuer for v erification.The issuer then verifies the data and sends the result to credit card re-sentencing whether the information is valid or not.The credit card exchange then sends the acceptance or denial information to merchants bank processor.The transaction results send by the merchants bank processor are passed to payment gateway.The payment gate way then send the denial or acceptance information to the merchant who then display the confirmation or rejection of purchase on the webpage.If transaction is successful the merchant account is debited and customers is assign (this process is done in real time).The whole process is depicted in the figure belowAdvantagesThis method provides professional solution as all the transaction is done in real time.Transaction result can be displayed on the webpage that is acceptance or denialThe process is invisible to the customer.The funds are directly deposited in the merchants bank account. And merchant dont have to worry about fund deposition as t he whole process is automatic. This is because the fraud is observe before the product is shipped.Some service provider provide fraud protection as well, this protects the merchant and the actual card holder to travel the victim of fraud.Transaction fee and service charges are less then of payment processor.DisadvantagesThis mode of payment processing required a merchant accountCost of setup is high then payment processor.Payment ProcessorThis method is also called delayed response as the transaction is not completed in real time. When the user is ready to checkout he is redirected to payment processor service provider, such as PayPal, Verisign PayFlow link etc and these providers then handles the transaction for the merchants.The customer is sure about the completion of transaction once he is finish checkout but in actual the process is of verification is started at this time. The credit card is processed and transaction approval or decline results are informed to the merchant who is then responsible to inform the customer about the transaction approval or rejection thought email. The process works like thisAfter customer has decided the item he wants to purchase he clicks the BUY button on the webpage.Once the customer is finish with shopping, he click on the checkout button which takes the customer to a secure form on a third ships company website where his personal information is taken, once user finish checkout he is shown transaction is completeThe user part is now done, the user thinks that transaction is complete but in actual the information is send to payment processor that then communicates with the banks to authorize the credit card.This process can take minutes or up to a ageIf transaction is denied the merchant are notified through an email, if transaction is successful the cash is deposited to merchants account. Other wise merchant has to inform the customer that the transaction is denied.AdvantagesNo merchant account is required as third party processor will handle the transaction and will deposit the money to your accountCost less to setup then process gateways.Transaction fee and process charges are less then process gateways.DisadvantagesDelay in transaction process to completeCredit card is checked for countenance after the user is informed that transaction is complete.Customers are redirected to third party website such as PAYPAL etc for checkout process and to finish transaction, this losses the singularity of branding as customers sees that he is being redirected and this causes the flow to break.Customers are informed later whether the transaction is accepted or denied, and if denied then customer can get irritated.3. Initial Requirement3.1 The UsersThe concept of this project is to design a website mall which can serve two types of customers one will be the shop owners who would like to open a shop in our virtual mall and second will the customers who will purchase item from those shops. An executive will be the one who will administer the mall, the shop owners and the customers. Therefore our design should coupe up there type of users, this include the ADMINISTRATOR who will be looking before the whole site, The SHOP owner who will be managing a shop in the Mall, and the CUSTOMER who will be purchasing the products.3.1.1 AdministratorAdministrator will be user who will have full access to the MALL, he can be state as a super user, all the beseech to open a shop will be send to the administrator and then admin will decide weather to accept the request or reject itAdmin will also responsible for managing the categories or subcategories of shops, he can add buy food or modify them as required without affecting the shop owners. Admin will also look after feedback sent and can reply to them or arrive at them. The Use case diagram below show what actions admin can perform in the system.3.1.2 Shop OwnerIf a user want to open the shop in the mall, he will fill in the form and send it t o administrator, If his request is approved by the administrator and is give space in the mall he will become the shop owner,The responsibilities of shop owner is to manage the shop, he can add remove categories, design a chronicle and can remove, add or update item in the catalogue. He can also generate some(prenominal) reports regarding the sales and inventory that will keep him up to date f the business. A shop owner can remove the shop anytime he wants. The Use case diagram below shows what action shop owner can perform on the system. 3.1.3 Mall CustomerMall customers will be the users who will purchase products from the mall they can browse the mall search shops, products within different shops and can compare prices. After they have decided what they want to buy, they can add the items to the shopping cart and can checkout at any stage during there stay on the virtual mall, when checking out customer can login and all this information will be updated in the checkout form.A customer can login any time to view his order status or he can change his personal details like shipping address and other information. The Use case diagram below shows what action mall customer can perform on the system.3.2 Mall portholeAn initial study was done on what porthole will be created for the Mall, these interface includes.3.2.1 Admin InterfaceADMINISTRATOR ADMINThis interface will only be available to administrator and let user administer the site from accepting shop request to generating reports and modifying site contents.3.2.2 Shop Owner InterfaceCATALOGUE CREATOR A catalogue creator interface will be available to shop owners where shop owners can add, remove or update items by category. These items will be added to the catalogue accessible by the customers.SHOP OWNER ADMIN This page will be available only to shop owner from there he can perform the administration of this shop, this include link to catalogue creator, report generator and information updater.3.2.3 Cu stomer InterfaceCATALOGUE For every shop a catalogue will be created from where customer can find item information and price.PRODUCT SEARCH A search page will be build where customer can search for products this page will fetch the results from the data base and display them on the search page.SHOP SEARCH This feature will allow customers to search for shops by categoriesSHOPPING BASKET A shopping basket will be created which will be linked with the BUY button and when a customer hits the buy button the selected item will be added to the basked, the customer can view this basket to update or remove items. hinderance FORM A form will be created that will take customer information and send it to processor gateway for verification and make it the transaction data in the database.3.2.4 MiscellaneousLOGIN INTERFACE A login interface will be provided where administrator, shop owner and customers (optional) can login the user will be directed to the page his user type belongs to.REGISTRAT ION foliate This page will let user to register with the site either as a customer or shop owner.4. Technology procurable for DevelopmentNow days different technologies are available for developing software and website. Few of them are open fount and do no add cost in development. For building our website we require to choose technology for Backend and Front end development.4.1 BackendBackend is where the Website data will be stored, this data can be of the customer, shop owner or can be site contents. For an ecommerce application databases are the foundation, all the information comes from the database and all the information will go to the data base. There are several databases technologies available like MSACCESS, MSSQL and MYSQL.MSACCESS is Microsoft database that can encounter on windows based servers. It is used for petty scale ecommerce website, it is easy to develop database using MSACCES for developing low traffic site. It is a saddle based database and the caper wi th file based database is that if a data base crash all the data is lost.MS SQL master of ceremonies is also Microsoft based database server which has wide deliver, it has powerful intensify feature like stored procedure. It is very fast and stable. A free Express developer variance is available to create local database for development and testing.MYSQL SERVER is an open source database, it also has extremely huge support community, the version 5 has enhanced feature that can be used to create enterprise direct databases. It is super fast and stable as compare to other databases. MYSQL is also multi platform so that it can be deployed on any web server racecourse on either windows or Linux.It is important that data base should be build correctly as application will run on top of it and after launch of website if a sombre flaw is found then its hard to fix the problem as data base structure has to be changes that can agitate the foundation of the application. So its necessary that through time should be spend in designing of database. Few factors were conceders while choosing the database. These factors involvestableness The database should be stable and should not crash as this can make the site down which can cause potential loos to business.Scalability data base should be scalable to handle large amount of data and can be extended if necessary once build.Speed Speed is once of the important factor, the database should be able to retrieve information on fast rate so that customers or users dont have to take care for the data to be fetched the data based should be able to optimise queries.Referential integrity This concept involves that data base should be developed in such way that inconsistent data should not be saved in tables.4.2 FrontendFront end is what the user will see on the webpage, this user can be a customer or the Mall administrator or shop owner. The front ends code brings the information back from the backend and display to the user or take the information from the user and send it to back end for processing or storage. We require a scripting linguistic process that can be used to develop font end. There are different scripting languages available for writing server side scripts like asp, JSP and PHP etc.ASP Active Server pages ASP is Microsoft developed scripting language used to create dynamic WebPages, it is used by many web hosting companies and lots of material and books are available, the disadvantage of using ASP is that the code can be writing by using only VBScripts as Microsoft bounds that, and writing code in VBScripts has its own limitation.JSP Java Server pages is another technology of creating dynamic WebPages, it is based on JAVA programming language to design server side code. The JSP code is incorporated in HTML files by using special tags to write dynamic contents. The JSP source code is executed from the server on JSP Servelet Engine this Engine then generates the HTML and sends the output t o client browser.The advantage of using JSP over ASP is that ASP is based on Microsoft .NET architecture and can only run on Microsoft platforms where as JSP is Cross platform and can be run on any platform like Linux and windows. Another advantage of victimisation JSP is that beside its Object oriented, it can be used with different technologies like, Extended burnt umber beans (EJB), SERVALETS and AJAX to make site more interactive.PHP PHP is one of the widely used server side scripting language, by using PHP dynamic websites can be created which provide interaction of user with the website. PHP is cross platform language that is PHP scripted running from Linux web server can be executed on windows machine and vice versa. The language is open source and is available without any cost, beside open source it has huge development community with can be contacted for help if required. The language is fast, stable and secure.5. Selected Technology5.1 BackendBacked will be developed usi ng MySQL 5.0. The reason for using MySQL is that it is open source and will not add cost in development, beside that it have extremely wide support and a huge developer community from where great help can be obtain. Other reason is that it is expected that the site will have effectual traffic and fast stable and secure database server is required and MSSQL is the only open source database that can be relied upon.The 5.0 version of MySQL also includes the stored procedure call, a stored procedure call can save the query data that is frequently used so that that data does not need to be fetch from table again and again, and its a sort of caching. Beside that MySQl has construct in security feature and as MySQl database is not a file thats why it cant be copied from the server, MySQL is also multi platform and can be deployed on any server.5.2 Front EndJSP will be used to develop the front end scripts as we have previous background of JAVA and JSP is based on java and is easier to le arn and to develop and it is more versatile and different technologies will be used like SERVALETS and AJAX to make the shopping experience more interactive and as AJAX function can be executed on user browser therefore carefully writing the function can decrease the bandwidth use hence making the website much fast.6. Cost InvolvedBuilding and making the ecommerce site functional require cost, this involves the cost of softwares that will be need to d